Most marketing departments today realize the importance of monitoring social media networks like Facebook and Twitter for consumer opinions and to manage their brand. Our solutions help marketing groups build proactive social media feedback programs that channel business insights to various parts of their organization. Start by implementing active listening strategies or go beyond that to convert your followers into lead users, engaging them in new product development.
|Buzz Monitor||Virtual Focus Group|
|Discover & act on vital insights from the multitude of social media conversations about your brand/products/competitors. Maximize ROI by effectively channeling insights and tracking actions internally.||Go beyond listening to customers and pospects on social media. Identify lead users among your fans/followers and drive meaningful conversations for insights to improve your products and processes.|
|Lead User Study
New Product Introduction
Consumer Preference Analysis
We understand social media marketing programs must address a wide array of business goals. Social Lair's team members have worked with over 100 enterprise social programs of all sizes and across industry sectors. By enabling purposeful conversations with social media users — and helping to map insights to your business goals and organizational structure — we help streamline operations and maximize your ROI.